Barclays Case Study
Demonstrate capabilities and industry expertise
COPY CLOSE-UP Wasserman is proud to have worked with PepsiCo for the past three years as a global agency of record dedicated to maximizing ROI on existing investments, identifying new partnership opportunities, and deepening engagement with consumers all over the world. By demonstrating a thorough understanding of its client’s business as well as a strong ability to deliver on all fronts, this relationship has evolved from an initial one-off project to an annual retainer, and has since expanded to include multiple sub-brands under the PepsiCo umbrella and their various programmesaround sports, music, lifestyle, and the like.
COPY CLOSE-UP Wasserman shifted PepsiCo’s strategy from simply driving brand awareness to creating loyalty and advocacy among sport fans via development of the PepsiCo Pendulum. This strategic model would be used across various brands and markets to identify appropriate opportunities and activation methods required to drive increased loyalty. To support the strategy, custom assessment tools were developed for: 1) Use by any brand in any region of the world to understand which sports and properties would be most effective to meet specific objectives, 2) Understanding of how to structure deals to best meet their needs, and 3) Measurement of those deals to ensure they are maximized through impactful activation.
COPY CLOSE-UP Within the first month of campaign launch, Pepsi more than doubled its Twitter following from approximately 400K to 900K, resulting in a far more robust audience of brand advocates to amplify initiatives and build engagement. The partnership itself was announced as Twitter’s largest platform to date and exceeded all of the social media channel’s own measurement goals in the first half of the programme.
“SI360’s professional background in business and finance, coupled with analytics expertise, provided an applicable approach that is desperately needed. They didn’t just give us a new way to think about our analytics, but gave us a new perspective on our business.”
-Scott Jensen, Sr. Director Strategic Initiatives, Extra Space Storage
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