SI360 and Amer Sports Case Study

Building a modern e-commerce analytics platform for a global, multi-brand corporation


Global athletics giant Amer Sports offers a vast array of apparel, footwear, and equipment across more than a dozen sports. The Finnish company’s portfolio of elite brands, including Wilson, Salomon, Arcteryx, Suunto, and Louisville Slugger among other industry leaders, have traditionally been distributed through brick-and-mortar partners all over the world.

That’s why, when Amer Sports made a major push towards online they found itself faced with new challenges. To compete effectively, they needed a way to standardize digital analytics across all brands and markets to optimize the direct-to-consumer sales strategy.


Amer was aware of digital analytics firm Strategic Insights 360 based on our group’s proven track record. Our team offered a powerful mix of both hands-on building of digital platforms as well as years of senior-management experience. Once on board, our experts quickly recognized the complexities faced by a company dealing with disparate brands, time zones, currencies, languages, and e-commerce platforms. The lack of speed and uniformity of digital reporting was a key source of frustration for Amer leadership.

We therefore built a sophisticated capability that would provide a single, macro view of the company’s international business on a regular basis. This allowed Amer executives to receive daily dashboards of key sales figures and KPI metrics. At the same time, individual brands enjoyed best-in-class access to new reports and insights, allowing them to respond more nimbly to digital trends and opportunities.


Uniform alignment on globalized e-commerce, measurement, and intelligence gathering cemented Amer as a forward-thinking, data-driven enterprise. Our firm’s solution has allowed Amer to quickly snapshot and address the unique needs of its primary brands operating in 34 countries, helping to centralize its growth strategy.

Our initial project with Amer has turned into an ongoing five-year partnership. During that time, Amer increased global revenue by 25{5dc024b857bfab66bc32fa1c96d7ed8b7c8f021ba9ca0c555ab5084ea9acde95} to nearly $3.2 billion. Our team has been proud to partner with Amer and help drive the growth of a leading sports retailer.

“Complex businesses need sophisticated advisors. SI360 helped us solve for the intricacies of an international business, bringing many countries, brands, currencies, and languages into a single, holistic view.”

– Jeff Snyder, Global VP E-commerce and Digital Marketing, Amer Sports

“SI360’s professional background in business and finance, coupled with analytics expertise, provided an applicable approach that is desperately needed. They didn’t just give us a new way to think about our analytics, but gave us a new perspective on our business.”

-Scott Jensen, Sr. Director Strategic Initiatives, Extra Space Storage

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