Our Work

See how we helped our clients close the gap between potential and reality

Amer Sports Case Study

Building a modern e-commerce analytics platform for a global, multi-brand corporation.

Challenge
Global athletics giant Amer Sports offers a vast array of apparel, footwear, and equipment across more than a dozen sports. The Finnish company’s portfolio of elite brands, including Wilson, Salomon, Arcteryx, Suunto, and Louisville Slugger among other industry leaders, have traditionally been distributed through brick-and-mortar partners all over the world.

That’s why, when Amer Sports made a major push towards online they found itself faced with new challenges. To compete effectively, they needed a way to standardize digital analytics across all brands and markets to optimize the direct-to-consumer sales strategy.

Solution
Amer was aware of digital analytics firm Strategic Insights 360 based on our group’s proven track record. Our team offered a powerful mix of both hands-on building of digital platforms as well as years of senior-management experience. Once on board, our experts quickly recognized the complexities faced by a company dealing with disparate brands, time zones, currencies, languages, and e-commerce platforms. The lack of speed and uniformity of digital reporting was a key source of frustration for Amer leadership.

We therefore built a sophisticated capability that would provide a single, macro view of the company’s international business on a regular basis. This allowed Amer executives to receive daily dashboards of key sales figures and KPI metrics. At the same time, individual brands enjoyed best-in-class access to new reports and insights, allowing them to respond more nimbly to digital trends and opportunities.

Results
Uniform alignment on globalized e-commerce, measurement, and intelligence gathering cemented Amer as a forward-thinking, data-driven enterprise. Our firm’s solution has allowed Amer to quickly snapshot and address the unique needs of its primary brands operating in 34 countries, helping to centralize its growth strategy.

Our initial project with Amer has turned into an ongoing five-year partnership. During that time, Amer increased global revenue by 25{5dc024b857bfab66bc32fa1c96d7ed8b7c8f021ba9ca0c555ab5084ea9acde95} to nearly $3.2 billion. Our team has been proud to partner with Amer and help drive the growth of a leading sports retailer.

“Complex businesses need sophisticated advisors. SI360 helped us solve for the intricacies of an international business, bringing many countries, brands, currencies, and languages into a single, holistic view.”

– Jeff Snyder, Global VP E-commerce and Digital Marketing, Amer Sports

Virgin America Case Study

Guiding an upstart airline through a website rebuild that reimagined the travel booking experience.

Challenge
When Virgin America (VA) launched operations in 2007, it threw out the old playbook for new airlines entering the market. VA established itself almost immediately as the nation’s most forward-thinking carrier based on its superior technology as well as its unique business and marketing strategies.

These things accelerated VA’s evolution from startup to major airline. As a result, the company needed to update its website to ensure the user experience matched the flying experience. From the outset, it knew that data analytics would be key to informing the platform’s design.

Solution
VA’s existing partnership with Strategic Insights 360 and confidence in its analytics expertise led to our team being tasked with guiding VA through this undertaking. We immediately put our depth of experience in the travel industry to work to address the intricacies of high-volume airline websites created by features such as real-time flight status, a complex passenger check-in process, and loyalty programs.

In particular, the booking process needed to be optimized if VA were to become a flyer favorite. To do this, we needed to analyze the customer journey. This included navigational preferences, areas of friction and other pain points, and overall transaction experience. Understanding how consumers engaged with the site gave us the critical data we needed to guide VA’s design team as it built out a more intuitive booking flow for the new platform.

Results
Similar to how its cabins redefined the standards for air travel, VA’s new website redefined the standards for air travel booking. The world’s first responsive airline website received near-universal praise from reputable media outlets such as WIRED, Fast Company, and Forrester due to its simplified, customer-centric experience.

It was this experience that led to an increase of 14{5dc024b857bfab66bc32fa1c96d7ed8b7c8f021ba9ca0c555ab5084ea9acde95} in website conversion rate, setting up VA for a 2014 IPO that saw the company’s stock increase by 25{5dc024b857bfab66bc32fa1c96d7ed8b7c8f021ba9ca0c555ab5084ea9acde95} out of the gate. Up through its sale to Alaska Airlines two years later, VA was widely regarded by consumer-ratings agencies as the best airline in North America.

“Strategic Insights 360 is a cutting-edge web analytics consultancy built specifically to meet the complex demands in the age of digital data.”

– Carol Burckhardt, Director of Digital Marketing and Analytics, Virgin America

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